Experience a new SothebysRealty.com
The Sotheby’s International Realty digital marketing strategy begins with sothebysrealty.com, a website re-architected to be the core of interconnected websites and digital marketing partnerships. With about 4 million unique visitors, (38% from outside the United states), spending 13 minutes on average viewing 55 million pages annually, sothebysrealty.com is the source of luxury real estate content. No matter if you click, tap or swipe you can experience the unique through sothebysrealty.com.
New to the website: five specialty markets ranging in lifestyles from farm and ranch, vineyard, golf, to ski and waterfront living.
Also new to the site are five pages made specifically for specialty markets. The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to ski and waterfront living. Visitors can explore the extraordinary properties the Sotheby’s International Realty network represents all over the world and connect with a professional who can help find a property that matches their lifestyle.
Farm & Ranch Lifestyle on SothebysRealty.com
Finally, sothebysrealty.com represents the starting point of a comprehensive online marketing strategy that expands the exposure of homes to the most significant media companies and real estate focused websites in the world.
Artsicle: Rent an Art Collection
Ooh, the excitement of holding a paddle from the Sotheby's auction house in New York!
So many people long to attend a live auction at Sotheby’s auction house. Just to visit the auction house, participate in an auction and actually purchase original works of art are events that may never happen to many people.
Owning original art, especially those of the world’s most renown artists is reserved for a few.
Introducing Artsicle.com
- Peruse Artsicle.com to find about having your own original art collection – without the enormous investment traditionally required.
The quick and easy quiz gives Artsicle and idea of your art preferences. There's a "second date" quiz that digs a little deeper.
The art world is closer than ever with a relatively new service called Artsicle. Think of art in the same way you think of DVDs and Netflix. Artsicle will let you sign up free and take their “discovery game” to find out your preferred art style.
This Matisse painting is estimated by Sotheby's to sell for more than $550,000.
Then, instead of expecting (or even hoping) that you will exchange your $500,000 for an original by Henri Matisse, they will sign you up for a private rotation of original art – monthly – shipped directly to your home.
For as little as $25/month, art collectors – of any status – can be surrounded by objects and paintings that they love….and they can help out a few artists get more exposure.
